I consulted a home-based business owner who was looking to expand. The first thing I noticed was that he didn’t have a business website, nor a Facebook page, a Google+ page, or anything of the sort. I was surprised. When I brought it up with the owner he said that originally he didn’t think he needed a website or that it made financial sense to have one. I guess my puzzled look got him thinking and he added that it did take him a long time to reach the customer base his market research had predicted.
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